I once made the mistake of calling it, when I first moved there, "Shop N' Stop." The cashier informed me that I was incorrect, and gave me this phrase to remember it correctly: "First you stop, then you shop." And I also once saw a guy named Otto working there. I don't know whether or not he was spacing the cans correctly.
Anyway, I'm pleased with the interesting things I found at the Trade Fair. I'm sure they are delicious as well (I know the Sabra will be).